After you are gone (or in the event of your incapacity), your loved ones (family, partner, clients, vendors, and others) will miss you deeply, and your business needs to be able to go on to support them. You will either leave them with a legacy that is meaningful, easy to manage (or cash out), and keep supporting them or you will leave them with a big mess to deal with.
As an entrepreneur, this may be the most significant issue you can think about when it comes to the well-being of all of what matters most to you – your work and your family. And yet, time and time again, this issue is overlooked by business owners and business lawyers serving their business owner clients.
Once your business entity is incorporated and online with agreements, insurance, intellectual property planned for and protected, and financial systems filling the coffers, I shift the conversation away from set up to the all-important exit. It’s not the first time you and I will have discussed it, as all of our business set-ups are planned for based on your eventual exit plan. It will be an ongoing conversation throughout the life of your business – what can I do today to ensure your business can and will continue to serve up your particular brand of goodness – whether you are on vacation, taking a health break, after its sold or when you pass it on to loved ones after you are gone.
I will ensure you leave your loved ones a tangible expression of your love for them far beyond your money or even your business. Imagine if you had a music album-length message from your great, great grandfather talking about his life during the Great Depression and how he made his money, ran his business, and capturing the most important lessons he learned along the way. Would that be valuable to you and your family today? Of course it would.
There’s no more valuable asset that we have than the lessons we have learned.
Most of these lessons are passed down (often in a somewhat twisted form) from one generation to the next via conditioning, not intentionally or consciously at all. Imagine the wealth your family would have if lessons could be passed down consciously. As we shift into another time, we are learning that the lessons of the past hold a tremendous amount of value and those who can harness those lessons and build on that foundation are the most well off, have the easiest, most enjoyable lives – and because I want this for your family, I use a proprietary process for ensuring you pass on these most valuable lessons in the most conscious, direct, and clear way I know how.